What is a SERP (Search Engine Results Page)
This is the page returned when a user enters a keyword into a search engine. The search engine displays results related to that keyword, often using different formats to take up more screen real estate. Reference
FAQ
Organization
Shopping Tab
What is Google Schema
Google Schema, also known as Schema.org or structured data, is a language for specifying data structures, designed to help search engines better understand the content on a webpage. It's a standard jointly developed by search engines like Google, Bing, and Yahoo, and can be used to describe and mark up various types of information, such as products, organizations, places, and events.
By embedding Google Schema markup on a website, search engine crawlers can more accurately understand and parse the site's content. This makes it easier to obtain rich results in search, which can attract more user visits and clicks. It provides a better search experience and visual presentation, ultimately increasing website traffic and conversion rates.
Google Schema can be implemented using various markup languages, such as Microdata, JSON-LD, and RDFa. The choice depends on the specific application scenario and website type.
Next, let's look at a product page from MOMO Shop. In <head></head>, you can see the following Google Schema structured data:
<script type="application/ld+json">[{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://www.momoshop.com.tw","name":"momo購物網"}},{"@type":"ListItem","position":2,"item":{"@id":"https://www.momoshop.com.tw/category/LgrpCategory.jsp?l_code=2199900000&FTOOTH=21","name":"品牌旗艦"}},{"@type":"ListItem","position":3,"item":{"@id":"https://www.momoshop.com.tw/category/LgrpCategory.jsp?l_code=2111800000","name":"Tefal 法國特福"}},{"@type":"ListItem","position":4,"item":{"@id":"https://www.momoshop.com.tw/goods/GoodsDetail.jsp?i_code=8110124&Area=search&mdiv=403&oid=1_1&cid=index&kw=8110124&mdiv=1099900000-bt_0_253_01-bt_0_253_01_P1_4_e1&ctype=B","name":"超值鍋組"}}]},{"@context":"https://schema.org","@type":"Product","sku":"8110124","name":"\n \n 【Tefal 特福】momo獨家 極巧系列不沾鍋3件組(28cm炒鍋+26cm深平底鍋+鍋鏟)\n ","image":["https://i4.momoshop.com.tw/1681816391/goodsimg/0008/110/124/8110124_R.webp","https://i1.momoshop.com.tw/1681816391/goodsimg/0008/110/124/8110124_R1.webp","https://i2.momoshop.com.tw/1681816391/goodsimg/0008/110/124/8110124_R2.webp","https://i3.momoshop.com.tw/1681816391/goodsimg/0008/110/124/8110124_R3.webp","https://i4.momoshop.com.tw/1681816391/goodsimg/0008/110/124/8110124_R4.webp","https://i1.momoshop.com.tw/1681816391/goodsimg/0008/110/124/8110124_R5.webp"],"description":"推薦【Tefal 特福】momo獨家 極巧系列不沾鍋3件組(28cm炒鍋+26cm深平底鍋+鍋鏟),高鍋邊順手好翻炒,智慧佳溫紅心，掌握最佳烹調溫度,塗層添加鈦合金粒子抗刮超耐用,momo購物網總是優惠便宜好價格,值得推薦！","url":"https://www.momoshop.com.tw/goods/GoodsDetail.jsp?i_code=8110124","brand":{"@type":"Brand","name":"Tefal 特福"},"offers":{"@type":"Offer","price":"990","priceCurrency":"TWD","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock"}}]</script>
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