What is Traffic?

The cost of acquiring new customers is the cost of doing business. Think of it like real estate: opening a shop in a bustling downtown area versus a quiet suburb. The rent you pay is essentially a fee for traffic.

Website Traffic Can Be Broadly Categorized As:

• Organic traffic: Visits from natural search engine rankings.
• Paid traffic: Visits driven by paid methods like advertising.
• Content traffic: Visits from users attracted by rich content.
• Social traffic: Visits from social media platforms.

How Traffic Has Changed in 2023

• Ad traffic is getting more expensive, making it harder and costlier to acquire new users.
• Due to the EU's GDPR, Google will go cookieless in the second half of 2024. This will make ad placement costs higher and targeting less precise in the future.
• Google Search Console's search engine algorithms are becoming stricter, especially regarding performance requirements.
• Traffic from long-form videos has plummeted, while short-form video, led by TikTok, has seen a powerful rise. Link
• TikTok Shop has launched in the United States.

Identifying New Business Opportunities

The emergence of new media and sales channels, such as the rapid rise of Skytech Gaming on Amazon, and the success of the San Zhi Yang network and Shein through TikTok, demonstrates the business opportunities created by diverse traffic and audiences from new social platforms.

How to Adapt

• Expand social features: Support more social login options to make it easier for users to connect.
• Manage the Discord community: Enhance the Discord bot's functionality to better serve community members and boost interaction.
• Gamers don't just come to our platform to buy computers. By increasing interaction and providing a community space, we can increase user stickiness, which in turn leads to higher conversion rates.
• For games like Lineage, Ragnarok Online, CS:GO, and Apex Legends, players will definitely want to find partners to play with.
• Focus on member retention: Concentrate on managing existing members, as the cost of retaining repeat customers is relatively low.
• Invest in new media marketing: For example, use short-form video platforms, especially TikTok, for product or service promotion and sales.

Conclusion

In conclusion, as the market and technology evolve, flexibly adjusting traffic strategies and skillfully capturing and capitalizing on new opportunities will be crucial challenges for the future of e-commerce.